Marketing Tips
Pool Service Company (Fairfax, VA) is one of the largest swimming pool builders and renovators in the northern Virginia and Washington, DC areas. They build and service some of the largest facilities in their area (including for members of the U.S. Senate and House of Representatives). Having worked with many different surfacing and resurfacing products over the years, Pool Service Company decided to become a PermaCrete Dealer last summer because of the ease of application; durability; and, versatility of the PermaCrete product line.
According to Victor Adrion, manager of Pool Service Company renovations, "Our customers are really particular about having a great job done at their property. They either need to see an existing job that would be similar to want they want, or they need to see and touch some really good samples".
Victor goes on to state, "My crew leader and I spent a lot time planning, designing, and producing a lot of samples that truly represent the versatility of the PermaCrete product line. We think we did a good job, because these samples really help our sales people close new business"!
Victor, we think Pool Service Company and your crew did a GREAT JOB! QSI hopes that many of its Dealers take note of your diligence and attention to detail.
It's really important for your prospects to get a good idea of what the final PermaCrete application will look like. Certainly, you can point your prospects to the PermaCrete corporate website, or your own PermaCrete website (hosted by QSI). Both sites contain great before/after pictures that will help your customers make key decisions.
The Importance of Good SamplesThere's really no substitution for potential customers being able to see and feel actual samples. When every new Dealer came to QSI's 50,000 sq. ft. manufacturing and training facility for initial training, they literally saw 100's of different PermaCrete samples. They were also advised to make many marketing samples after receiving their first PermaCrete product shipment.
A Stellar Example
Pool Service Company (Fairfax, VA) is one of the largest swimming pool builders and renovators in the northern Virginia and Washington, DC areas. They build and service some of the largest facilities in their area (including for members of the U.S. Senate and House of Representatives). Having worked with many different surfacing and resurfacing products over the years, Pool Service Company decided to become a PermaCrete Dealer last summer because of the ease of application; durability; and, versatility of the PermaCrete product line.
According to Victor Adrion, manager of Pool Service Company renovations, "Our customers are really particular about having a great job done at their property. They either need to see an existing job that would be similar to want they want, or they need to see and touch some really good samples".
Victor goes on to state, "My crew leader and I spent a lot time planning, designing, and producing a lot of samples that truly represent the versatility of the PermaCrete product line. We think we did a good job, because these samples really help our sales people close new business"!
Victor, we think Pool Service Company and your crew did a GREAT JOB! QSI hopes that many of its Dealers take note of your diligence and attention to detail.