Marketing Tips: Utilizing a Sales Portfolio
Having a PermaCrete Sales Portfolio can make a world of difference when selling PermaCrete jobs! The visual ability to show customers completed jobs, as well as enable them to feel the actual surfaces of PermaCrete samples included in the Portfolio, is a sure win for everybody!
PermaCrete provides a Sales Portfolio that's available to every Dealer for sales presentations. Each Portfolio comes with over 80 Before & After color pictures, various marketing brochures, and actual PermaCrete samples contained in an imprinted, leather case with convenient, retractable handles.
| 5 TIPS WHEN EXPANDING YOUR PERMACRETE PORTFOLIO |
- ALWAYS TAKE THE B&A PICTURES FROM THE SAME SPOT.
- PRINT THE B&A PICTURES ON HIGH QUALITY, GLOSS PAPER.
- ALWAYS USE A HIGH MEGAPIXEL, DIGITAL CAMERA FOR GOOD CLARITY.
- KEEP A VARIETY OF PRODUCT SAMPLES IN THE PORTFOLIO TO SHOW CUSTOMERS.
- OBTAIN REFERENCE LETTERS AFTER EACH JOB'S COMPLETION & ADD THOSE TO THE PORTFOLIO.
- REMEMBER: 3RD PARTY VALIDATION IS THE BEST FORM OF REFERENCE FOR YOUR COMPANY!