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Marketing to trade Associations can result in increased and bigger profits! A few of the Associations in your local area are listed below.
Condominium & Apartment Associations
These are constantly in need of important upgrades and repairs. Pool decks, walkways, patios, laundry rooms, and clubhouses all have a need for PermaCrete.
Locate: www.naahq.org
Hotel & Motel Associations
Hotels and motels make money by selling room nights. They cannot afford to place rooms or other areas out-of-order for an extended period of time. PermaCrete is easy to maintain, and repairs can be done very quickly without disrupting guests with noise from jackhammers and other heavy equipment. Talk to the head of engineering at local hotels or motels; they're the ones that make most of the facility maintenance decisions.
Locate: www.ahma.org
AIA (American Institute of Architects)
Seventy-five (75%) percent of the products that architects specify are materials needed in local projects. Also, many architects work on large commercial projects, so obviously, much more square footage is involved in those jobs which is an even greater opportunity for PermaCrete. AIA has chapters in many communities; getting on the monthly agenda at AIA meetings can be a big help.
Locate: www.aia.org
NAHB (National Association of Home Builders)
Great way to meet contractors in your area; they're the ones actually doing the jobs. Joining this organization can be a big plus in getting your company name out there and obtaining PermaCrete work.
Locate: www.nahb.org
Landscape Associations
Landscapers seem to have a pulse on the condition of everyone's concrete. They can be an excellent source of resurfacing leads for PermaCrete. Get to know the landscapers in your area.
Way to find: www.landscapenetwork.com
Remember, networking in any area is important to a business. Associations can be an excellent source to get your company's name out to the multitude of decision makers needing concrete and refurbishing work.
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